Kid Essentials commercial

May 8, 2009 sfoshee

The commercial for kid essentials shows a girl and a boy standing with a red background. The boy drinks a normal name brand fruit drink and just stands there. There girl drinks a Kid Essentials fruit drink and from nowhere a pogo stick appears and the girl goes bouncing off. The boy is left standing there being inactive while the girl plays. This shows that the fruit drink gave the girl energy and imagination while the boy had a boring fruit drink.

                This commercial shows a contrast to the typical situation being portrayed. Typically the girl is shown being inactive while the boy gets to be active and have fun playing outside. This commercial goes beyond the stereotype of girls supposed to be playing indoors while boys play outside. It is important for all children to be encouraged to play outside and therefore this commercial is an appropriate representation since plenty of other commercial show boys playing.


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